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Meet Sonali and Nick Patel of ArganCoco

Written by Argancoco Stories


Posted on September 21 2018

Today we’d like to introduce you to Sonali and Nick Patel.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
ArganCoco has taken eleven years of testing products, formulas and conducting research. We believe in providing the best in the market and something that is made with love and passion. ArganCoco’s philosophy is to create a brand without chemicals, without preservatives and without harming animals. Our products are sulfate free, paraben free and color safe. ArganCoco shampoo and conditioner are both vegan and cruelty free! We believe that if we study and research nature more, we can find natural plants to create vegan and organic products. This is a major belief since the Founder, Nick was born and raised a vegetarian in a family that has been vegetarian through generations.

The Founder, Nick Patel, felt the need to create something natural, vegan and most importantly, something that was made with precision and passion. He introduced his vision to his daughter, Sonali, who also had the same excitement and perspective as her father. Sonali is committed to creating this brand and starting this journey with her father.

Has it been a smooth road?
This journey of working on ArganCoco has been great and a huge learning process. I, Sonali, graduated from Loyola University in 2016. My father, Nick, gifted me the name and idea of ArganCoco as my graduation present. I knew he has a passion for creating something natural that is curated specifically with outstanding ingredients for high quality products, a boutique look and a luxurious experience. My dad worked on many formulas when I was younger and I used to try them all the time. Watching him through his experience, showed me how much passion he had to create a formula that works for everyone. When I started, I did not know about the business and I learned along the way. I would have so many questions regarding packaging, labeling and formulas. I would have to think about the smallest detail that I normally wouldn’t as a consumer. My father is the one who got me through the challenges! He has over 34 years of experience in business and I look up to my dad more than anyone else. He taught me to value work.

So let’s switch gears a bit and go into the ARGANCOCO story. Tell us more about the business.
100% organic argan oil and organic coconut oil
Sulfate free, paraben free, and color safe
Vegan and cruelty free
Manufactured and packaged in the United States
Chicago Based Brand
Outstanding quality products with natural and organic ingredients
Our products are curated specifically for a boutique look and a luxurious experience
Father and Daughter Journey


  • Hydrating Shampoo and Conditioner are both $50 each
  • Revitalizing Hair Oil is $40
  • Styling Clay for men is $40
  • IF you use the promo code ‘ VoyageChicago ‘ you will receive 60% OFF

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